A LOOK INTO OUR PAST...
30 years ago, a bunch of young runners got together and created something called Nike. Barely out of college, the original Wildcard group sat around a table making shoes from pure youth, irreverence and entrepreneurial spirit. Arguably the reason why Nike is where it is today, 30 years later.
We learned from the beginning the value that young people could bring to the Nike brand... it's about time we got back to that thought.
WELCOME TO THE NIKE WILDCARD PROJECT.
EMBRACE A GENERATION
Upon us is Generation Z, a generation that is confident, connected, opinionated and lacks a certain loyalty to the past. A generation that doesn't want to work for other people, they want to work for themselves. A generation that is making millions from a computer in their bedroom. It's time we embrace them; get ready for the Wildcard Generation.
WHAT IS THE WILDCARD PROJECT?
The Wildcard Project is the beginning of a conversation with the next generation; it gives them an opportunity to speak their mind and have a voice while simultaneously allowing us to connect to them and open up our ears. Simply put, its a program that brings young people into the business to have a chance to find out a little more about what we do, and more importantly, tell us what we are not doing!
WHO IS THE WILDCARD?
The wild card represents youth in its most raw form…they love the brand, are passionate about sport, connected to youth culture, a leader amongst their peers. The Wildcard is fearless, they live to make a difference, their presence is bold, their dreams are big. Confident, with something to say. They come in all shapes and sizes and from all backgrounds.What unifies them is youth and their raw knowledge of a generation.
THE APPLICATION
The application to the program was far from standard. The youth we are trying to reach are not neccesarily the academics or the all star athletes. They are the dreamers, the entrepreneurs, the risk takers. So the criteria should be broad, the application should be unexpected... roll the dice!
THE PAST IS NOW OUR FUTURE...
The applicants have been chosen, their journey has begun. Take a look at their profiles and learn a little more about how they strive to be individuals and have a voice while being a part of a 3 week internship at Nike World Headquarters.
MAXIM 12: EMBRACE OUR GENERATION
30 years ago, a bunch of young runners got together and created something called Nike. Barely out of college, the original Wildcard group sat around a table making shoes from pure youth, irreverence and entrepreneurial spirit. Arguably the reason why Nike is where it is today, 30 years later.
We learned from the beginning the value that young people could bring to the Nike brand... it's about time we got back to that thought.
WELCOME TO THE NIKE WILDCARD PROJECT.
EMBRACE A GENERATION
Upon us is Generation Z, a generation that is confident, connected, opinionated and lacks a certain loyalty to the past. A generation that doesn't want to work for other people, they want to work for themselves. A generation that is making millions from a computer in their bedroom. It's time we embrace them; get ready for the Wildcard Generation.
WHAT IS THE WILDCARD PROJECT?
The Wildcard Project is the beginning of a conversation with the next generation; it gives them an opportunity to speak their mind and have a voice while simultaneously allowing us to connect to them and open up our ears. Simply put, its a program that brings young people into the business to have a chance to find out a little more about what we do, and more importantly, tell us what we are not doing!
WHO IS THE WILDCARD?
The wild card represents youth in its most raw form…they love the brand, are passionate about sport, connected to youth culture, a leader amongst their peers. The Wildcard is fearless, they live to make a difference, their presence is bold, their dreams are big. Confident, with something to say. They come in all shapes and sizes and from all backgrounds.What unifies them is youth and their raw knowledge of a generation.
THE APPLICATION
The application to the program was far from standard. The youth we are trying to reach are not neccesarily the academics or the all star athletes. They are the dreamers, the entrepreneurs, the risk takers. So the criteria should be broad, the application should be unexpected... roll the dice!
THE PAST IS NOW OUR FUTURE...
The applicants have been chosen, their journey has begun. Take a look at their profiles and learn a little more about how they strive to be individuals and have a voice while being a part of a 3 week internship at Nike World Headquarters.
MAXIM 12: EMBRACE OUR GENERATION