It's about staying connected, staying young, and getting into the brain of our consumer(s). Graphic Tees are an important part of 'the uniform of youth' - to express, to be included, to individualize, to customize. This project was built to use the Wildcard connectivity to explore and connect with the culture of the Graphic Tee consumers. The objective was to help us understand how to approach gathering CONSUMER INSIGHTS. We asked the WIldcard participants to design their own tactics for collecting consumer insights into their own generation.